Home Strategy Pronto says startup Pronto Woven attracting strong demand

Pronto says startup Pronto Woven attracting strong demand

Australian technology company Pronto Software says its startup digital strategy consultancy Pronto Woven has already increased staff by 42% with new hires since its launch last year.

According to Pronto, Pronto Woven has also increased its customer portfolio by 22% since mid last year, as well as grown its annual revenue by 15%.

Chris Stolke, Pronto Woven Manager, said: “In our discussions with marketing managers and customer experience leads, it’s clear businesses are seeking a single provider that understands a project in its entirety and can integrate a customer facing platform with insights delivered via business management software. And that’s how Pronto Woven differentiates itself."

Pronto Woven was recently appointed by DC Thomson Consumer Products to design and implement an e-commerce solution for its newly launched wholesale gift offering, Wild & Wolf in Australia and New Zealand.

Stolke said Pronto Woven developed two separate systems – an  internal digital sales platform for sales staff on the road to place orders and an additional business-to-business e-commerce site designed and built for independent retail trade to access and purchase merchandise.

Both systems are designed to seamlessly integrate with DC Thomson Consumer Products’ ERP system from Pronto Software, and provide users with the ability to easily access and order stock at any time via any device.

Mark Camiller, Chief Operating Officer at DC Thomson Consumer Products, that includes both Parragon Publishing and Wild & Wolf, said: “It’s very easy for customers and staff to order from Wild & Wolf on Pronto Woven’s custom built platforms. From a processing perspective, the fact that Pronto Woven can look after our online store front and ensure all data connects into our business management software in real-time, is a real win. This means we rely on one vendor for management of the system. And our customers have been very pleased with the tools in place.

“Our initial internal digital sales platform needed to be up and running really fast, which we achieved with the help of the Pronto Woven team in a matter of weeks, which is impressive. The team at Pronto Woven are fantastic and were truly invested and fully across the project.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).