Home Sponsored Announcements Improving the in-store customer experience with the right technology

Improving the in-store customer experience with the right technology

Retailers and warehouses are under constant pressure to improve performance and increase ROI. As retailers sharpen their focus on cost reduction, they need to find new ways to maximise efficiency throughout their entire supply chain operations.

The growth of online retail presents numerous advantages over offline shopping – personalised experiences, product suggestions, reviews, detailed information, FAQs and much more. As a result, retailers are looking at how they can evolve their stores to keep them relevant – and mobile technology in the retail industry is one such method that is quickly gaining popularity.

Equipping staff with the right devices, in-store operations can be heavily streamlined, saving businesses time and money in the process. Inventory checks, customer orders and processing sales can now all be processed from one device, allowing staff to carry out a much broader range of roles more quickly.

Meeting the needs of a fast-paced retail environment

My Chemist/Chemist Warehouse Group is one Australian company that turned to the Zebra Technologies to help update its existing stock management systems to improve the overall store operations experience as well as to increase the day-to-day efficiency.  Faced with a fleet of ageing and discontinued mobile computers, the group was experiencing ongoing issues with reduced efficiency, high servicing and replacement costs, and difficulties in maintaining supply for replacements.

My Chemist/Chemist Warehouse Group identified the need for a mobile computer solution with an accessible interface that was easy to use for employees of all levels and experience. Zebra Technologies was approached to develop a solution, incorporating a device which enabled staff to carry out their day-to-day duties, while increasing their workplace efficiency in the process. Zebra customised a solution for My Chemist/Chemist Warehouse Group incorporating the TC70 Touch Computer, cradles and accessories, Android operating system and Zebra Mobility DNA.

The Zebra TC70 Touch Computer goes one step further incorporating a rugged design, ensuring its reliability for everyday tasks in a retail environment. Its simple smartphone-style interface makes it user-friendly, and easily adaptable for staff who are not tech-savvy.

Other key features of the Zebra TC70 Touch Computer include:

  • Android OS software updates help reduce need for device replacements
  • Customisable software
  • Easily scan 1D and 2D barcodes – even damaged or faded ones.
  • World-class voice and data collection features

Thanks to the smartphone-style interface, staff are now able to quickly adapt to changes while streamlining the overall processes. Its introduction has also enabled management to look for new ways to increase workplace efficiencies, with data gathered as part of day-to-day operations.

The in-store success of the solution has led My Chemist/Chemist Warehouse Group to look at other potential applications for the device, such as cycle counting and inventory checks. Additionally, the ability to scale solution to new store locations means that future rollouts can be handled with minimal impact.

Download the full case study to learn how Zebra Technologies mobile computers drives efficiency gains for My Chemist/Chemist Warehouse Group


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