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Scott-Wilson joins Acast Australia

The Australian arm of global technology infrastructure for audio on demand and podcasts provider Acast has appointed Guy Scott-Wilson to the role of content director.

Scott-Wilson, a trained journalist, joins Acast Australia with 10 years’ experience working in the commercial side of the industry, firstly at London's Dennis Publishing and more recently as Partnership Director at Allure Media in Sydney.

Acast, which launched in Australia in February 2017 and claims more than two million listens, says Scott-Wilson will be instrumental in leading its content strategy to help set the foundations for future growth.

Henrik Isaksson, country manager, Acast Australia said, “After a robust search and selection process, I’m delighted to announce Guy is joining our team at Acast in Australia. Guy brings a high level of global and local expertise in the content development and publishing field and will be an asset as we head into this exciting era.

“Guy will play an important role in our business because, above all, we’re focused on helping local Aussie podcast providers’ monetise content and give listeners an enjoyable place to discover it.”

Isaksson said the role would see Scott-Wilson help Acast continue to expand the platform’s presence and build its content strategy locally to “replicate the leadership the business holds in other markets”.

“Guy will ensure local content creators can tap into rich data to help them grow and monetise their audiences.”

“I’m thrilled to be joining Acast, such an exciting platform in this rapidly growing content channel. I'm fortunate enough to have spent my entire career in businesses that care deeply about the quality of their content. And in joining Acast, I'm joining a platform that is going to lead the industry for many years to come," said Scott-Wilson.

“In a world where so much content competes for our attention and finds us via social media, podcasts offer an opt-in experience that still emphasises great storytelling, and for me that is extremely exciting.

“Australia has some unique voices and amazing stories to tell, which will resonate with both local and global audiences. I can’t wait to start working with Australia’s many excellent podcasters and help them to find new audiences and monetise their content more effectively.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).