Home People Moves Adam Judd joins F5 as APAC sales chief

Adam Judd joins F5 as APAC sales chief

Global application delivery networking provider F5 Networks has appointed 25-year ICT industry executive Adam Judd as senior vice-president, sales, for the Asia Pacific region.

Judd, who will report directly to executive vice-president of worldwide sales, John DiLullo, will join F5’s leadership team in Singapore, where he is based, with responsibility for charting the company’s strategic business growth across 14 countries in the Asia Pacific region.

Previously Judd held various leadership roles in the IT, telecommunications and networking industry and most recently was vice-president, APAC at Brocade Communications, where he led a sales team of nearly 350 people in more than 20 countries.

“The rate of change in our cloud, security, IoT and service provider markets is accelerating at a breathtaking pace.  This is especially true in F5’s people interact within new data and connectivity-driven economies,” said DiLullo.

“The appointment of Adam Judd to our leadership team affirms our commitment to Asia Pacific. Adam’s 20+ years of Asia-based technology and channels experience across countless vertical markets and customer segments made him a rare find and uniquely qualified for this high-impact role.”

Judd said, “I am thrilled to join F5 at this turning point of Asia Pacific’s digital transformation. Applications and data assets are playing a critical role in driving this new economy.

“By leveraging F5’s unique point-of-view on applications and security, we are in pole position to empower businesses here in moving faster, smarter and safer.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).