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muru-D gets a new chief

Telstra has appointed a new head of its start-up accelerator muru-D.

Julie Trell, most recently the founder and chief life officer of Playful Purpose, will move from San Francisco to Sydney to take up the role, commencing in March.

Muru-D acting chief technology officer Philip Jones says Trell played a significant role as a start-up adviser throughout her career, including 12 years as founding member of the Salesforce.com Foundation.

Jones says Trell’s diversity of experience and leadership in the start-up space made her an “outstanding fit for the role”.

“Julie is excited to get started at Telstra, to get involved at muru-D and help take the programme to the next level and through that work continue building the start-up ecosystem both in Australia and globally.

“I cannot wait to see the positive influence and inspiration Julie will have within muru-D, the wider startup ecosystem, and across Telstra as a whole.”

Trell says that the next great Australian and South-East Asian companies are being launched right now.

“Companies like Telstra realise that a new generation of workers want real social impact and strong values to be a part of daily life in how and where they work.

“I am excited to work with Telstra and its emerging family of startups to create a uniquely Australasian entrepreneurial culture for the digital age.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).