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Ixia appoints new Australia, NZ general manager

Global network test, visibility, and security solutions provider Ixia has appointed Ardy Sharifnia as its new general manager for Australia and New Zealand.

Sharifnia joins Ixia after previous roles with several companies including as regional sales director at VSS Monitoring, recently acquired by NetScout, and eastern business development manager at Radware.

He also led business development and client on-boarding for Trend Micro and NCS Group, and served as Infoblox’s ANZ country manager when the company was still in the start-up phase.

Naveen Bhat, vice-president and Asia Pacific general manager at Ixia, said, “Ixia continues to expand and diversify its product portfolio, with a focus on visibility solutions”.

“Ardy brings the seniority, experience, and relationships needed to broaden our business in Australia and New Zealand. With his impressive background, deep expertise, and proven track record, Ardy will help position Ixia’s ANZ business for growth.”

Sharifnia said Ixia was at the “forefront of developing enterprise visibility, information technology testing, and security solutions for physical and virtual networks”.

“Businesses and organisations of all sizes are realising the need for these solutions, particularly in the age of increased network and cyber threats. I look forward to working with the highly-skilled team at Ixia to deliver these solutions across the region.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).