Home Listed Tech Kogan revenue boosted by strong growth in mobile services

Kogan revenue boosted by strong growth in mobile services

Kogan CEO & founder Ruslan Kogan Kogan CEO & founder Ruslan Kogan Featured

Online discounter Kogan has exceeded $200 million in half-year revenue for the six months to the end of December, and now claims 1.16 million active customers, an addition of 366,000 customers over one year.

In its report, released today, Kogan (ASX:KGN) reveals revenue for the six months was up to $209.6 million, an increase of 45.7% on the prior year revenue for the half of $143.9 million, reflecting what founder and chief executive Ruslan Kogan said was an “always improving” consumer offer.

“I’m incredibly proud of the Kogan.com team and the work they have been doing over the last few years as part of our investment in our infrastructure and our brand to drive our growing portfolio of businesses. The Kogan.com team is executing our long term strategy with precision and delighting our customers along the way," he said.

“Our consumer offering is always improving and we continue to exceed customer expectations as our business grows. We are always mindful of the fact that our customers have a lot of choice and we’re humbled by the fact that more and more Aussies are voting for us with their wallets.

“The business is in the best shape it’s ever been and our team is excited about our pipeline of initiatives that will further enhance our consumer offering,” Kogan said.

Kogan also reported:

  • 1HFY18 Trading EBITDA of $14.1 million, up 93.2% on prior year;
  • Trading NPAT of $8.1 million, up 118.9% on prior year;
  • Outperformed full year FY17 Pro Forma NPAT of $7.2 million;
  • Statutory NPAT of $8.3 million and outperformed full year FY17 Statutory NPAT of $3.7 million;
  • Gross margin expansion to 19.4% (1HFY17: 18.0%);
  • Strong balance sheet with net cash of $28.2 million, operating cash flow before capital expenditure of $4.6 million and operating cash conversion of 32.6%; and
  • Fully franked interim dividend up 76.9% YoY to 6.90 cents per share.

Kogan also reported what it says was a significant investment in inventory across Product Divisions for the half year which had led to an expansion of the product offering and has helped drive growth.

The company says exclusive brands, global brands and partner brands all achieved significant YoY growth in 1HFY18.

“Utilising our proprietary systems and processes that drive analytical approach to sourcing decisions enabled the business to respond to consumer demand for Kogan’s Exclusive Brand products, and maintain healthy levels of quality  inventory throughout the period,” the company reports.

“Exclusive Brands achieved revenue growth of 47.3% YoY and represented 45.1% of  overall gross profit,” Kogan said.

Kogan reported that its mobile business achieved revenue growth of 340.9% YoY with commission of $4.8 million in 1HFY18.

And, according to Kogan, the strong commercial relationship with Vodafone, combined with the strength of the Kogan branding and marketing engine, continues to translate into growth for Kogan mobile.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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