Home Entertainment Netflix notes '59% of Aussies are watching Netflix in public'

Netflix notes '59% of Aussies are watching Netflix in public'

Watching TV shows and movies was once done in the privacy of your lounge room or bedroom, but now people are doing it everywhere – and in public!

In a world with 2.4 billion smartphone users, Netflix says mobile viewing is on the rise and “binge-free zones” are a thing of the past.

However, as millions of people take full advantage of Netflix to stream and download anytime and anywhere, "private binge behaviours are now on public display".

Netflix says that when we can’t avoid the crowds, unpredictable weather delays and long lines that go hand in hand with the upcoming summer holidays, it is revealing that "59% of Aussies are watching their Netflix in Public, out of the home and on the go".

In fact, public bingers rank having access to movies or shows higher than food and water as “essential” items for travelling or commuting.

The survey also reveals the most common experiences for Aussies bingeing in public:

  • Nearly half (45%) of Aussies watching on the go have caught a backseat binger snooping on their screen. Screen snooping can have real consequences!
  • In fact, one in five public Aussie public watchers admitting to “show shame”, the feeling of embarrassment over what they were caught watching.
  • And 11% of Aussie public bingers have had a show or movie spoiled by seeing someone else’s screen.
  • The top techniques for hiding show shame include: simply presenting like nothing happened and continue watching (34%); turning off the show or movie (21%) or covering the screen (19%)

Interestingly, 34% of Aussies are watching Netflix content on their daily commute to work, 32% of Aussies are watching Netflix content at a café or restaurant and surprisingly 8% of Aussies are watching Netflix content in a public bathroom (higher than global average of 7%), showing that even the public dunnies are now being used to watch our favourite shows and movies.

The Netflix data also reveals that 61% of Australians are publicly bingeing on aeroplanes (the highest percentage of any country globally). However Aussies have indicated they experience major issues with in-flight entertainment.

Thirty-two percent of the time Aussie’s have indicated that there is no in-flight entertainment and when there is, 40% have been unable to finish their show or movie because they were landing (globally these results are 25% and 29% respectively).

Here's a Netflix infographic:


Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service


Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.