Home Deals 50 staff to go as Ziff Davis buys Mashable in fire sale

50 staff to go as Ziff Davis buys Mashable in fire sale

Digital media website Mashable will lose about 50 staff after it was sold to Ziff Davis in a fire sale at a price of less than US$50 million.

The website Recode reported that in the US spring of 2016, Time Warner's Turner led a round of investment that valued the site at US$250 million.

The report said that while Ziff Davis planned to keep the site going, it would be cut back to carry technology and tech-lifestyle content.

This would lead to the loss of about 50 staff and offering some Mashable employees other jobs in the Ziff Davis stable of publications.

The founder of Mashable, Pete Cashmore, is said to be staying in place.

Recode said that Ziff Davis specialises in running low-cost publishers which generate most of their revenue from affiliate commerce.

News of the sale of Mashable comes a week after online news site BuzzFeed said it was laying off about 100 workers as it searched for new means of augmenting revenue.

Cashmore wrote to staff, telling them of the changes. "At our last meeting, you asked whether there would be changes to the organisation post-acquisition. Unfortunately, I must confirm that this will be the case," he said in a letter.

"It is never easy to see colleagues and friends depart the company. While such decisions are difficult and painful, I can assure you they were made only after very careful consideration and based on what we firmly believe will provide Mashable with a strategy and structure that will drive a successful, sustainable and profitable future."


Did you know: 1 in 10 mobile services in Australia use an MVNO, as more consumers are turning away from the big 3 providers?

The Australian mobile landscape is changing, and you can take advantage of it.

Any business can grow its brand (and revenue) by adding mobile services to their product range.

From telcos to supermarkets, see who’s found success and learn how they did it in the free report ‘Rise of the MVNOs’.

This free report shows you how to become a successful MVNO:

· Track recent MVNO market trends
· See who’s found success with mobile
· Find out the secret to how they did it
· Learn how to launch your own MVNO service


Sam Varghese

website statistics

A professional journalist with decades of experience, Sam for nine years used DOS and then Windows, which led him to start experimenting with GNU/Linux in 1998. Since then he has written widely about the use of both free and open source software, and the people behind the code. His personal blog is titled Irregular Expression.