Home Cloud Optus introduces cloud UC solution to market

Optus introduces cloud UC solution to market

Optus Wholesale has released a new cloud-based Unified Communications solution for service providers in response to what it says is increased end-user demand for cloud services.

Optus says it has introduced the new UC solution as cloud UC platforms continue to grow in popularity, with end users moving away from costly and complicated traditional PABX systems.

The telco says the Cloud-UCX provides Unified Communications as a Service (UCaaS) across multiple devices simultaneously, using one simple interface, and allows wholesale partners to create and white-label their own UC products.

John Castro, vice-president Sales and Marketing, Optus Wholesale, says the new solution has been designed specifically for the needs of the wholesale market and is deployed using BroadSoft Business.

Optus clams first-mover rights as the first tier one telco in Australia to deploy the BroadCloud platform as a complete cloud-based solution.

“With the Australian UC market forecast to pass $1 billion by 2021, this is a huge growth area and it is becoming increasingly important for service providers to support their customers as they move to the cloud,” says Castro. “We’re proud to be collaborating with BroadSoft to bring its market leading BroadSoft Business UC portfolio to wholesale customers through Optus Cloud-UCX.

“The launch of this product demonstrates Optus Wholesale’s commitment to innovation, as we continue to develop and invest in products designed to keep our service provider partners competitive in the market.”

Optus Cloud-UCX is deployed on a 100% cloud-based, carrier-grade network infrastructure, with the platform hosted in geo-redundant Equinix data centre, and provides a full service offering for end users including instant messaging, presence, voice and video calling, conferencing and desktop and file sharing services.

Jonathan Reid, managing director, Asia Pacific, BroadSoft, said: “We are delighted to further develop our collaborative relationship with Optus by providing Australians with the world’s leading cloud UC solution – BroadSoft Business.  We look forward to the launch of Optus Cloud-UCX; a comprehensive and completely cloud-based UCaaS solution for Australian service providers.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).