In the coming months, Yellowfin will be rolling out a series of Yellowfin Connectors for popular Web-based applications to enable businesses to view and share data straight through Yellowfin, rather than having log-in and query multiple data sources.
“With Yellowfin Connectors, all the critical metrics a business needs to become data-driven can be in one platform,” said Yellowfin Global Marketing Director, Daniel Shaw-Dennis. “The ability to combine that information and deliver it in real-time enables everyone in an organization to obtain insights they would never get with siloed data. Information can be shared with all key stakeholders in one place – Yellowfin.”
Through its Connectors, Yellowfin maps the key fields needed in applications such as Google Analytics, YouTube, MailChimp, Salesforce, and others that finance, sales, and marketing teams frequently use to determine the performance of their efforts and campaigns.
“Yellowfin also creates best practice dashboards and reports out-of-the-box that include data summarized from individual applications, which is instantly available and can be shared through Yellowfin directly – no need for screenshots, emails, or lost reports,” said Shaw-Dennis. “No one has to learn multiple applications, remember numerous passwords, or wait for an IT team to create connections to the third-party applications.”
The Yellowfin Connectors help clients solve problems by harnessing data to increase the performance of their businesses.
“Imagine marketing or salespeople who are responsible for lead generation and online sales,” said Shaw-Dennis. “They need to figure out what works and what works better on the website or in their online advertising in real-time so they can keep the flow of prospects and orders high. Most often, they can’t wait days for a report.
“The pre-built, real-time dashboards ship with the Connectors and are designed for each specific Web application. The best practice reports and dashboards allow users to extract instant insights, without having to build it themselves.”
Yellowfin’s Google Analytics Connector, for example, includes fields such as: Acquisition Overview; New versus Return; Location; Audience; Technology; Channel; and Goals. Yellowfin also makes a range of other fields available, enabling line-of-business professionals to create custom reports and personalize their dashboards. With Yellowfin Connectors, line-of-business managers can combine various content into their own reports and dashboards, blending it with pertinent corporate data from multiple sources, such as Salesforce, MailChimp, and other business databases.
Yellowfin Connectors will be able to be combined in a variety of ways to suit specific needs. Marketing agencies, for example, might want to include Connectors to Google Analytics, Twitter, YouTube and MailChimp. Other lines-of-business could combine Yellowfin Connectors to Salesforce or other applications to suit their own unique needs.
“Using Yellowfin Connectors, line-of-business teams can instantly add and share analytics through complete, pre-built dashboards and reports,” said Amexus Informationstechnik GmbH Team Leader, Dennis Hoffstädte. “Best of all, business owners can do this themselves – without having to wait for help from IT, data analysts, or the BI team.”
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