Home People Moves Connell joins Marketo as marketing chief

Marketing software and solutions provider Marketo has appointed former Basware Asia Pacific marketing head Chis Connell as marketing director for the Australia, New Zealand region.

Connell will lead Marketo’s strategy of raising its presence in the Asia Pacific region.

At Basware, Connell developed regional marketing plans that focused on fuelling the company into the next stage of its growth and led the company’s strategy that generated revenue for Basware’s cloud-based B2B financial process automation and payment solutions.

“Our key objective has always been to continuously invest in our ANZ operations”, says Bill Binch, Marketo ANZ managing director.

“Chris is laser-focused on helping marketing professionals drive business growth, which aligns perfectly with our core values. We are excited to have him join the team.”

Connell previously worked across a range of companies, including IBM, CA Technologies, Commonwealth Bank and Subaru.

“The message is simple – customer demands have changed rapidly and continue to evolve,” Connell says.

“Companies that don’t adapt will fail. Digital transformation that extends across the company ecosystem in a unified, engaging way is no longer a ‘nice to have,’ it’s critical to driving growth. I’m looking forward to helping marketing professionals take charge with Marketo and lead their organisations through this rapidly changing environment.”


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).






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