The social media giant has promoted Rishi Jaitly to Vice President of Media for Asia Pacific and Middle East with responsibility for leading the company’s business strategy and build up of the media partnerships function in the two regions.
Prior to his new role, Jaitly was Twitter market director for India & Southeast Asia and was also previously head of public-private partnerships for Google in India and an aide to then-Google CEO Eric Schmidt in California. He is also the chairman of Michigan Corps, a social enterprise based in Detroit, the founder of microfinance platform Kiva Detroit, and a former director at the Knight Foundation and College Summit.
Based in Singapore, Twitter says Jaitly will grow his teams in major digital markets including Australia, India, and Japan, while expanding his team into new markets in Greater China and Southeast Asia.
Twitter Vice President of Global Media, Katie Stanton, said that since joining Twitter in the fall of 2012, Jaitly had done a “tremendous job of evangelising the power of Twitter's platform for our users, influencers and content partners in India and Southeast Asia, including several of our largest and fastest growing markets in the world”.
“By promoting Rishi to lead our function across the Asia Pacific and Middle East, we can quickly expand into new markets with a winning playbook, build up our strategic alliances and audience engagement in major markets, and attract the best talent for our team that brings the best content in the world onto Twitter's live, public platform."
Commenting on his appointment, Jaitly said the Asia Pacific and Middle East regions account for over half of the world's Internet, mobile and social media users today, “so this is an exciting opportunity to connect with content partners to drive the global digital revolution from these markets”.
“As many of our largest user markets are in these regions, my strategic priorities are to enable our content partners to grow their audience on Twitter, increase our engagement with emerging talent and digital natives, and bring more premium non-English content onto Twitter. Our goal is to make Twitter the first and best way to show you what's happening in your world right now."